AirWare Labs: Australian for breathing better. They may not actually “throw another shrimp on the barbe” down under (because they call them prawns), but they will certainly be breathing better thanks to our licensing agreement with Breathe Active. They’ll be breathing better on the Shire too. Get it?! Because Lord of the Rings was filmed in New Zealand.
Brand Developers Limited, Australia’s leading direct response television company, has ordered 10,000 units of Allergy andSleep/Snore products in preparation of the highly anticipatedtelevision campaign. Brand Developers Limited specializes in product development, infomercial shopping and multi-channel retail distribution in Australia and New Zealand.
“Confidence in the Allergy and Sleep/Snore products is evidenced bythe much higher initial order than is typically the case for a first-run direct response campaign,” said Jetimira Kaizu, BrandDevelopers Limited’s U.S. Agent. “We are anticipating high demand for both products, as there is nothing like either available in the marketplace.”
“We are very excited to introduce Allergy and Sleep/Snore to the Australian and New Zealand markets,” said Kevin Shaughnessy,President and CEO of Breathe Active, LLC. “Our initial TV rollout in the U.S. has had a tremendous response, so we know there’s a significant international market for effective, drug-free allergy andsleep aids and we are excited about expanding our longstanding partnership with Brand Developers Limited as they make these revolutionary products available to the consumers of Australia and New Zealand.”
Euromonitor International reported that the market for cough, cold and allergy remedies in Australia generated A483 million in 2012, up 4% from the previous year. In a separate report, Euromonitor found that sleeping aids generated $14 million in sales in 2012, up 5% from the previous year.
“The success of the Breathe Active product line reflects reported increases in allergies and sleep disorders throughout the world,”said Jeffrey Rassas, President and CEO of AirWare Labs. “We are proud that AirWare technology, which has improved the lives of millions of people in the U.S., will now help residents of Australia and New Zealand breathe better.”