Monthly Archives: April 2014

AirWare Labs Continues Growth of Executive Team

Dr. Lorrie Henderson is so awesome, and his contributions to AirWare Labs so great, that having the title of COO simply wasn’t enough. Dr. Lorrie Henderson, Ph.D., MBA has also been appointed President. As he keeps up the incredible work, we may need to get a scrolling ticker for his business cards to fit all his titles!

Dr. Henderson will continue in his new role as President and COO to further the business strategy and increase brand awareness, profitability and shareholder value globally. Dr. Henderson brings over 25 years of leadership experience in the field of Healthcare/Behavioral Health. He earned his bachelor’s degree from Florida Atlantic University, his master’s degree from Florida International University, a Ph.D. from Barry University in Florida and an MBA, summa cum laude, from Jones International University.

Congrats to President and COO Dr. Lorrie Henderson, Ph.D., MBA!

AirWare Labs Strengthens Leadership Team With New Director of Product Development

We are very excited to announce a new addition to our leadership. Dan Pool will be jumping into the deep end (bet he’s never heard that one before!) of AirWare Labs as our new Director of Product Development. What a big break (sorry…no more pool puns) for us!

As Director of Product Development, Pool will oversee product design and development for the AIR® line of nasal dilators. Pool’s impressive career spans over 30 years in the field of product design and development. He built his first company, PC MFG, up to $20,000,000 in annual sales and 200 employees over 10 years and sold it along with patents in 1992 in the high seven figure range to 3M Company.

“Dan Pool’s accomplishments in product design and innovation, combined with his expertise in patents and intellectual property rights, are tremendous assets to AirWare and our AIR® line,” said Jeffrey Rassás, CEO of AirWare Labs. “We are excited to have Dan join us in our mission to improve lives through better breathing.”

Welcome to the team!

Playlist: 1970s Fun

Well … color us still excited for Vincent Kartheiser’s appearance in the upcoming AIR ALLERGY video. Perhaps we’ve been a little extra tuned in to this new season of Mad Men, because of it. We can’t help it. A great show, with one of our favorite actors (admittedly biased). Mad Men is about to take on the 1970s, and the music early on in this season has been on point. We’ve noticed it while watching and so we figured we’d run with the theme. Here’s some 1970s music to fuel you through your workouts and your week.

  • “Layla” – Derek & the Dominos
  • “Get Up (I Feel Like Being A Sex Machine)” – James Brown
  • “Lola” – The Kinks
  • “Travelin Band” – Creedence Clearwater Revival
  • “All Right Now” – Free
  • “No Sugar Tonight” – The Guess Who
  • “Thank You (Falettinme Be Mice Elf Agin)” – Sly & the Family Stone
  • “Spill The Wine” – Eric Burdon
  • “Ride Captain Ride” – Blues Image
  • “Mississippi Queen” – Mountain

Playlist: Coachella State of Mind

Coachella is last weekend and this weekend. Perhaps you’re making the pilgrimage to Indio, CA to attend the festival. Or maybe you watched the live stream and enjoyed some Couch-ella like some of us. Either way, the festival is full of bands that make us want to move. Whether you’re at the gym or dancing around your apartment doing some spring cleaning, this playlist is for you.

  • “So Fresh, So Clean” – OutKast
  • “Fancy Footwork” – Chromeo
  • “Latch” – Disclosure f. Sam Smith
  • “NRG” – Duck Sauce
  • “Sky High” – Big Gigantic
  • “After the Disco” – Broken Bells
  • “Panic Station” – Muse
  • “Hunter” – Pharrell Williams
  • “The Mother We Share” – CHVRCHES
  • “Pursuit Of Happiness” – Kid Cudi f. MGMT, Ratatat

TV, Movie Personalities Starring in AirWare Labs Video!

That’s right! Mad Men star Vincent Kartheiser and Adam Herschman of Accepted will be featured in AIR® Allergy video set to air this spring. Recently filmed in Los Angeles, the two-day shoot produced as many laughs on set as we hope it will bring to you very soon. Get excited!

Mad Men's Vincent Kartheiser on set of the AIR Allergy video.“Vincent and Adam both bring such magnetic star power and energy to our project,” said Jeffrey Rassás, CEO of AirWare Labs. “I had the pleasure of being on set during the filming, so I can say with great confidence that we are thrilled and fortunate to have these brilliant actors participate and help spread awareness of AirWare and AIR® Allergy/Defense Filtered product line, right at a time when allergies are top of mind.”
Adam Herschman strikes a pose during filming of the AIR Allergy video shoot.

“Vincent and Adam are great actors and enormously funny individuals,” said Chase Herschman, Director of Marketing for AirWare Labs. “By infusing comedy into our brand message, we aim to create a video that is both enjoyable and educational for the viewer. We know there are millions of allergy sufferers out there, looking for an effective solution, and this video series will be a great tool for reaching them.”

Stay tuned!

Playlist: Kentucky Vs. UConn

Tonight is the NCAA Men’s College Basketball Championship Game. From a field of 64+ to the Sweet Sixteen, Elite Eight and Final Four, two teams remain. Kentucky and UConn face off for the title. We’re not sure who will win. What we are sure is that Warren Buffet is not making us billionaire’s any time soon. Our brackets are busted. Enjoy the game. Here’s a playlist of bands from both Kentucky and UConn. If it was based on music alone, we’d have to pick UConn. There’s some songs in there to fire you up and others to cool you down. Enjoy!

  • “Touch Me I’m Going To Scream, Pt. 2″ – My Morning Jacket
  • “Ain’t No Rest For The Wicked” – Cage The Elephant
  • “Good Day” – Nappy Roots
  • “Wake Up Little Susie” – The Everly Brothers
  • “Crazy Little Thing Called Love” – Dwight Yoakam
  • “Vultures” – John Mayer
  • “Electric Feel” – MGMT
  • “Why Can’t I?” – Liz Phair
  • “Long Way 2 Go” – Cassie
  • “Flower” – Moby